PROTIVITI DIGITAL BRAND EXTENSION BRANDING, SR. ART DIRECTOR PROJECT Create an extension of our current brand that will appeal to our target audience of marketing and digital leaders. PROBLEM Our core brand doesn’t appeal with this new buyer group, we needed to establish a visual identity system similar to our competitive set in the space…
Protiviti’s Golf Ambassadors CREATIVE DIRECTOR PROJECT Develop a look and feel for our two new brand ambassadors that can be carried through a multichannel campaign and expand the awareness of Protiviti through strong, mutually beneficial branding partnerships with professional golfers and premium golf events. SOLUTION I was able to art direct a photoshoot with our…
Most Powerful Women in Banking SR. ART DIRECTOR PROJECT Each year we have the opportunity to focus on recognition of women and the accomplishments they’ve achieved in banking. To do so, we need to create a look that has the versatility for a multichannel campaign. SOLUTION We wanted to focus on women’s networks, showing that…
20th Anniversary Branding SR. ART DIRECTOR PROJECT Develop a look for our company’s 20th anniversary that is celebratory and will employees to relate to. SOLUTION We gathered imagery of employees over the company’s past and incorporated them into the design, which allowed employees to see themselves and relate to. The angles and colors were a…
CISO NEXT SR. ART DIRECTOR PROJECT Develop a look and feel for our CISO NEXT campaign that will allow Chief Information Officers (CISO) to interact with and provide us with their information. SOLUTION Our Global Brand and Design Team developed an award-winning design for the CISO Next initiative, which included visuals, a mailable care package,…
CANADA 2019 SENIOR LEADERSHIP CONFERENCE BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN CANADA’S SENIOR LEADERSHIP CONFERENCE BRINGS THE TOP CANADIAN EMPLOYEES TOGETHER TO DISCUSS THE STATE OF THE COMPANY, STRATEGY AND ALLOWS FOR NETWORKING AMONG PEERS. I WAS TASKED IN CREATING A BRANDED EVENT ACCORDING TO THE INSPIRATIONAL PIECES SUBMITTED. The Process PHOTOGRAPHY Who are we…
Virtual Vision Center CREATIVE DIRECTOR THE VIRTUAL VISION CENTER IS AN INTERACTIVE EXPERIENCE THAT ALLOWED THE USER TO SEE ALL OF MCKESSON’S CUSTOMER SEGMENTS, PLACED IN AN ISOMETRIC WORLD. THIS ALLOWED THE USER TO INTERACT WITH EACH SEGMENT AND LEARN MORE ABOUT EACH OF THE SOLUTIONS OFFERED FOR EACH SEGMENT. THE PIECE IS NOW BEING…
LIQUORED IN LIVERMORE CREATIVE DIRECTOR, DESIGNER, PASSION PROJECTS LIQUORED IN LIVERMORE IS A YEARLY DAYTIME PARTY FOR THOSE OF US WITH A LOVE OF HOUSE MUSIC. HENCE THE NAME, IT’S TYPICALLY THROWN IN LIVERMORE. THE LOOK INCORPORATES THE COLORS OF SUMMER WITH HINTS OF DJ EQUIPMENT IN THE BACKGROUND. Liquored in Livermore Looping Video I…
McKesson External Brand Site BRANDING, CREATIVE DIRECTOR, DESIGNER MCKESSON’S EXTERNAL BRAND SITE WAS CREATED TO HELP WITH THE PROMOTION OF OUR BRAND AND A PLACE TO HOUSE OUR NEW TRAINING VIDEOS. TO HELP WITH THIS, A SECURE EXTERNAL FACING WEBSITE WAS BUILT. www.mckessonbrand.wpengine.com (access is only allowed from brandcentral.mckesson.com)
MCKESSON DESIGN FORUMS BRANDING, CREATIVE DIRECTOR, PASSION PROJECTS I’VE HAD THE OPPORTUNITY FOR THE LAST COUPLE YEARS TO HEAD MCKESSON’S QUARTERLY DESIGN FORUM. THE DESIGN FORUM IS A QUARTERLY HOUR MEETING THAT BRINGS EVERYONE TOGETHER WHO DEALS WITH DESIGN, TO SHARE, INSPIRE AND ASK QUESTIONS. IT WAS MY JOB TO LEAD THE CALLS AND CHOOSE…