Most Powerful Women in Banking

SR. ART DIRECTOR

PROJECT
Each year we have the opportunity to focus on recognition of women and the accomplishments they’ve achieved in banking. To do so, we need to create a look that has the versatility for a multichannel campaign.

SOLUTION
We wanted to focus on women’s networks, showing that the success of one leads to the success of all. We also delivered a raw, realistic message that addresses the challenges of the previous year.

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