PROTIVITI DIGITAL BRAND EXTENSION

BRANDING, SR. ART DIRECTOR

PROJECT
Create an extension of our current brand that will appeal to our target audience of marketing and digital leaders.

PROBLEM
Our core brand doesn’t appeal with this new buyer group, we needed to establish a visual identity system similar to our competitive set in the space (creative, design & innovation agencies & digital consultancies).

SOLUTION
Our expectation was to build a digital, modern, well-designed, interactive experience where the visual elements, tone, message, look and feel relate to the same family but are distinctive enough to differentiate our brand in the new buyer space.

This new audience needs to feel that Protiviti Digital is forward-thinking, growth oriented, understands them and their challenges, capable and practical enough for them to trust that we can help them – and that it’d be fun to work with us (i.e. we feel approachable, a little lighthearted, etc.).   Most importantly, our visual identity needed to tell a story.

Website Current State
https://digital.protiviti.com/

Website Future State
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ILLUSTRATIONS