PROTIVITI DIGITAL BRAND EXTENSION BRANDING, SR. ART DIRECTOR PROJECT Create an extension of our current brand that will appeal to our target audience of marketing and digital leaders. PROBLEM Our core brand doesn’t appeal with this new buyer group, we needed to establish a visual identity system similar to our competitive set in the space…
CANADA 2019 SENIOR LEADERSHIP CONFERENCE BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN CANADA’S SENIOR LEADERSHIP CONFERENCE BRINGS THE TOP CANADIAN EMPLOYEES TOGETHER TO DISCUSS THE STATE OF THE COMPANY, STRATEGY AND ALLOWS FOR NETWORKING AMONG PEERS. I WAS TASKED IN CREATING A BRANDED EVENT ACCORDING TO THE INSPIRATIONAL PIECES SUBMITTED. The Process PHOTOGRAPHY Who are we…
All On Electric Brand BRANDING, IDENTITY THE ALL ON ELECTRIC BRAND WAS CREATED FOR A SOLAR COMPANY WHO ALSO SPECIALIZED IN ELECTRICAL TOO. THE INITIAL DIRECTION GIVEN WAS TO DESIGN A LOGO WITH AN EMPHASIS IN SOLAR. http://dahlheimdesign.com/wp-content/uploads/2019/04/joel-founder-video-720.mp4
McKesson External Brand Site BRANDING, CREATIVE DIRECTOR, DESIGNER MCKESSON’S EXTERNAL BRAND SITE WAS CREATED TO HELP WITH THE PROMOTION OF OUR BRAND AND A PLACE TO HOUSE OUR NEW TRAINING VIDEOS. TO HELP WITH THIS, A SECURE EXTERNAL FACING WEBSITE WAS BUILT. www.mckessonbrand.wpengine.com (access is only allowed from brandcentral.mckesson.com)
MCKESSON DESIGN FORUMS BRANDING, CREATIVE DIRECTOR, PASSION PROJECTS I’VE HAD THE OPPORTUNITY FOR THE LAST COUPLE YEARS TO HEAD MCKESSON’S QUARTERLY DESIGN FORUM. THE DESIGN FORUM IS A QUARTERLY HOUR MEETING THAT BRINGS EVERYONE TOGETHER WHO DEALS WITH DESIGN, TO SHARE, INSPIRE AND ASK QUESTIONS. IT WAS MY JOB TO LEAD THE CALLS AND CHOOSE…
McKesson Training Video Series BRANDING, CREATIVE DIRECTOR AFTER YEARS OF GIVING THE SAME BRAND TRAINING TO INTERNAL FOLKS AS WELL AS AGENCIES, WE FELT IT WAS TIME TO DEVELOP A SERIES OF TRAINING VIDEOS THAT WE COULD DISTRIBUTE, PEOPLE COULD WATCH AT THEIR LEISURE, BE INCLUDED AS PART OF OUR MARKETING CURRICULUM AND BE INCLUDED…
McKesson Icon Evolution BRANDING, CREATIVE DIRECTOR, DESIGNER BRANDS NEED TO CONSTANTLY EVOLVE TO STAY RELEVANT AND SO DO THE PIECES THAT HELP MAKE UP THE BRAND. BELOW IS AN EVOLUTION OF McKESSON’S ICONS. ICON EXPLORATION FINAL ICON LOOKS ICONS BEFORE AND AFTER COMPOSITE ICONS ICONS & PHOTOS
NATIONAL SALES CONFERENCE 2016 BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN A DESIGN WAS NEEDED FOR OUR NATIONAL SALES CONFERENCE THAT WAS SPORTS INFLUENCED, SINCE PART OF THE EVENT WAS HELD AT THE COWBOYS STADIUM. THIS EVENT ALLOWED ME TO SHOWCASE MY PRINT, DIGITAL AND MOTION GRAPHIC SKILLS, WHICH WERE SHOWN ON THE COWBOY’S JUMBOTRON AND…