PROTIVITI DIGITAL BRAND EXTENSION BRANDING, ASSOC. CREATIVE DIRECTOR PROJECT Create an extension of our current brand that will appeal to our target audience of marketing and digital leaders. PROBLEM Develop a brand extension that strategically positions our company to resonate with marketing and digital leadership audiences. SOLUTION We created a digital-first, interactive brand experience that…
Protiviti’s Golf Ambassadors CREATIVE DIRECTOR PROJECT Develop a cohesive visual identity for our brand ambassador program that extends across multichannel campaigns, elevating Protiviti’s visibility through strategic partnerships with professional golfers and premier golf events. SOLUTION I led the creative direction for an integrated photoshoot with our brand ambassadors, Matthew FItzpatrick and Jennifer Kupcho, collaborating with…
Most Powerful Women in Banking SR. ART DIRECTOR PROJECT Design an annual campaign celebrating women’s achievements in banking that delivers a cohesive visual identity adaptable across multiple marketing channels and touchpoints. SOLUTION Our creative approach centered on the power of women’s professional networks, visualizing how individual success creates a ripple effect that elevates entire communities.…
20th Anniversary Branding SR. ART DIRECTOR PROJECT Create a celebratory visual identity for our company’s 20th anniversary that fosters employee connection and pride in our shared legacy. SOLUTION We developed an inclusive design approach that featured authentic employee imagery spanning two decades of company history, allowing team members to see themselves reflected in our story.…
CISO NEXT SR. ART DIRECTOR PROJECT Develop a look and feel for our CISO NEXT campaign that will allow Chief Information Officers (CISO) to interact with and provide us with their information. SOLUTION Our Global Brand and Design Team developed an award-winning design for the CISO Next initiative, which included visuals, a mailable care package,…