Streamlined Guidelines

Streamlined Guidelines

STREAMLINED GUIDELINES BRANDING, CREATIVE DIRECTOR BRAND GUIDELINES CAN BE DAUNTING. ESPECIALLY WHEN THEY’RE HUNDREDS OF PAGES LONG. WE SET OUT TO CREATE A STREAMILINED VERSION OF McKESSON’S GUIDELINES THAT GIVE YOU THE BASICS AND DEEPER DIVE LINKS, IF YOU’RE REALLY INTO THAT KIND OF MATERIAL.

EOS Rebrand

EOS REBRAND

Employee Opinion Survey REbrand BRANDING, DESIGNER THE EMPLOYEE OPINION SURVEY IS A YEARLY ANONYMOUS SURVEY TAKEN BY EVERY EMPLOYEE TO ENSURE THEIR VOICE IS HEARD. The vision A REBRAND WAS NEEDED FOR OUR AGED EOS LOOK. THE IDEA BEHIND THE NEW LOOK WAS TO INCORPORTATE PICTURES OF ACTUAL EMPLOYEES IN THE SHAPE OF A SPEECH…