NATIONAL SALES CONFERENCE 2014
BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN
ONE OF MY FAVORITE THINGS IS EVENT DESIGN AS YOU GET TO SHOWCASE SO MANY DIFFERENT ASPECTS OF DESIGN. THIS CONFERENCE WAS HELD IN LAS VEGAS AND HAD OVER 3,000 ATTENDEES. I CREATED A HIGH ENERGY DESIGN AND INCORPORATED BUSINESS SETTINGS THROUGHOUT. I USED THE TOP SALES PEOPLE IN EACH BUSINESS TO BE USED AS HEROES THROUGHOUT THE EVENT.
![NSC2014-Top NSC2014-Top](http://dahlheimdesign.com/wp-content/uploads/2019/03/NSC2014-Top.jpg)
![NSC2014-elements NSC2014-elements](http://dahlheimdesign.com/wp-content/uploads/2019/03/NSC2014-elements.jpg)
THE HALFTONES
we created a series of halftones in business situations for the other business units to use. the halftone look was used throughout the designs as the unifying element.
![NSC2014-halftones NSC2014-halftones](http://dahlheimdesign.com/wp-content/uploads/2019/03/NSC2014-halftones.jpg)
the heroes of the conference
we reached out to each business unit to find out who the top sales people were in each business. after gathering the names i coordinated a photographer around the country to take pictures in a certain way that portrayed them as heroes. their pictures were used in many pieces throughout the conference.
![NSC2015-popups NSC2015-popups](http://dahlheimdesign.com/wp-content/uploads/2019/03/NSC2015-popups.jpg)
40′ LONG AGENDA WALL
![NSC-2014-Agenda NSC 2014 Agenda](http://dahlheimdesign.com/wp-content/uploads/2019/03/NSC-2014-Agenda.jpg)