NATIONAL SALES CONFERENCE 2014

BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN

ONE OF MY FAVORITE THINGS IS EVENT DESIGN AS YOU GET TO SHOWCASE SO MANY DIFFERENT ASPECTS OF DESIGN. THIS CONFERENCE WAS HELD IN LAS VEGAS AND HAD OVER 3,000 ATTENDEES. I CREATED A HIGH ENERGY DESIGN AND INCORPORATED BUSINESS SETTINGS THROUGHOUT. I USED THE TOP SALES PEOPLE IN EACH BUSINESS TO BE USED AS HEROES THROUGHOUT THE EVENT.

THE HALFTONES

we created a series of halftones in business situations for the other business units to use. the halftone look was used throughout the designs as the unifying element.

the heroes of the conference

we reached out to each business unit to find out who the top sales people were in each business. after gathering the names i coordinated a photographer around the country to take pictures in a certain way that portrayed them as heroes. their pictures were used in many pieces throughout the conference.

40′ LONG AGENDA WALL