MCKESSON DESIGN FORUMS BRANDING, CREATIVE DIRECTOR, PASSION PROJECTS I’VE HAD THE OPPORTUNITY FOR THE LAST COUPLE YEARS TO HEAD MCKESSON’S QUARTERLY DESIGN FORUM. THE DESIGN FORUM IS A QUARTERLY HOUR MEETING THAT BRINGS EVERYONE TOGETHER WHO DEALS WITH DESIGN, TO SHARE, INSPIRE AND ASK QUESTIONS. IT WAS MY JOB TO LEAD THE CALLS AND CHOOSE…
McKesson Training Video Series BRANDING, CREATIVE DIRECTOR PROJECT Modernize brand training delivery by creating a comprehensive video series accessible to internal teams, agency partners, and new hires, replacing repetitive in-person sessions with scalable, on-demand learning resources. SOLUTION I developed and produced a modular brand training video series designed for flexible consumption and broad distribution. The…
McKesson Icon Evolution BRANDING, CREATIVE DIRECTOR, DESIGNER BRANDS NEED TO CONSTANTLY EVOLVE TO STAY RELEVANT AND SO DO THE PIECES THAT HELP MAKE UP THE BRAND. BELOW IS AN EVOLUTION OF McKESSON’S ICONS. ICON EXPLORATION FINAL ICON LOOKS ICONS BEFORE AND AFTER COMPOSITE ICONS ICONS & PHOTOS
NATIONAL SALES CONFERENCE 2016 BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN A DESIGN WAS NEEDED FOR OUR NATIONAL SALES CONFERENCE THAT WAS SPORTS INFLUENCED, SINCE PART OF THE EVENT WAS HELD AT THE COWBOYS STADIUM. THIS EVENT ALLOWED ME TO SHOWCASE MY PRINT, DIGITAL AND MOTION GRAPHIC SKILLS, WHICH WERE SHOWN ON THE COWBOY’S JUMBOTRON AND…
Medical-Surgical Leadership Conference 2016 CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN, IDENTITY EVENT DESIGN IS ONE OF MY FAVORITE PARTS OF DESIGN BECAUSE WE GET A CHANCE TO CREATE A UNIQUE IDENTITY FOR AN EVENT, DEPENDING ON PURPOSE, THEME AND HOW WE WANT THE ATTENDEES TO FEEL. THIS EVENT WAS A LEADERSHIP CONFERENCE AND THEY WANTED PEOPLE…
STREAMLINED GUIDELINES BRANDING, CREATIVE DIRECTOR BRAND GUIDELINES CAN BE DAUNTING. ESPECIALLY WHEN THEY’RE HUNDREDS OF PAGES LONG. WE SET OUT TO CREATE A STREAMILINED VERSION OF McKESSON’S GUIDELINES THAT GIVE YOU THE BASICS AND DEEPER DIVE LINKS, IF YOU’RE REALLY INTO THAT KIND OF MATERIAL.
NATIONAL SALES CONFERENCE 2014 BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN ONE OF MY FAVORITE THINGS IS EVENT DESIGN AS YOU GET TO SHOWCASE SO MANY DIFFERENT ASPECTS OF DESIGN. THIS CONFERENCE WAS HELD IN LAS VEGAS AND HAD OVER 3,000 ATTENDEES. I CREATED A HIGH ENERGY DESIGN AND INCORPORATED BUSINESS SETTINGS THROUGHOUT. I USED THE…
UPROAR BRAND BRANDING, CREATIVE DIRECTOR, DESIGNER, IDENTITY UPROAR APPROACHED ME TO HELP CREATE AN IDENTITY AND WEBSITE TO HELP PROMOTE THEIR BRAND. THE UPROAR WEBSITE WAS TO ACT AS A HUB AND A WAY FOR PEOPLE TO CONNECT WITH A PROGRESSIVE IDEOLOGY WAY OF THINKING.