Most Powerful Women in Banking
SR. ART DIRECTOR
PROJECT
Design an annual campaign celebrating women’s achievements in banking that delivers a cohesive visual identity adaptable across multiple marketing channels and touchpoints.
SOLUTION
Our creative approach centered on the power of women’s professional networks, visualizing how individual success creates a ripple effect that elevates entire communities. The campaign balances aspirational messaging with authentic storytelling, acknowledging the real challenges women face in the industry while highlighting resilience and collective advancement. This dual narrative creates an honest, relatable connection with our audience while celebrating meaningful progress in the banking sector.
