LIQUORED IN LIVERMORE

CREATIVE DIRECTOR, DESIGNER, PASSION PROJECTS

PROJECT
Develop a vibrant brand identity for Liquored in Livermore, an annual daytime house music event that captures the energy, atmosphere, and feeling of summer celebration.

SOLUTION
I created a visual identity that merges the bright, optimistic palette of summer with subtle nods to DJ culture and electronic music. The design incorporates abstract representations of DJ equipment as background elements, grounding the aesthetic in the event’s musical foundation while maintaining a fresh feel. The resulting look communicates the event’s welcoming daytime atmosphere and celebration of house music, appealing to both dedicated enthusiasts and newcomers to the scene.