CANADA 2019 SENIOR LEADERSHIP CONFERENCE

BRANDING, CREATIVE DIRECTOR, DESIGNER, EVENT DESIGN

PROJECT
Design a comprehensive branded event experience for Canada’s Senior Leadership Conference, bringing together top Canadian employees for strategic discussions, company updates, and peer networking opportunities.

SOLUTION
I developed a cohesive visual identity system based on inspirational creative direction provided by leadership. The branded environment created an elevated, professional atmosphere that reinforced the significance of the gathering while facilitating meaningful connections among senior team members. The design approach balanced corporate sophistication with an engaging aesthetic that supported both formal presentations and collaborative networking sessions.

The Process

PHOTOGRAPHY

Who are we making even stronger? Our customers, doctors, nurses, etc… The photography chosen will resemble that should either be from Brand Central or Getty. It needs to convey confidence to reflect the tone of the meeting. A slight HDR effect has been added to give the photo a more intense/dramatic feel and mimic the sports photos.

INSPIRATION PIECES SUBMITTED

Multiple ads sent over from Nike, Equinox and other large type ads. Words that were mentioned were gritty, in your face, bold.