PROTIVITI DIGITAL BRAND EXTENSION

BRANDING, ASSOC. CREATIVE DIRECTOR

PROJECT
Create an extension of our current brand that will appeal to our target audience of marketing and digital leaders.

PROBLEM
Develop a brand extension that strategically positions our company to resonate with marketing and digital leadership audiences.

SOLUTION
We created a digital-first, interactive brand experience that bridges our heritage with contemporary design principles. The visual identity system maintains brand consistency through a cohesive family of elements while establishing clear differentiation within the competitive landscape. Our approach positions Protiviti Digital as forward-thinking and growth-oriented—a capable partner that understands the unique challenges facing modern marketing leaders. Through thoughtful design choices and an approachable tone, we communicate both technical expertise and collaborative accessibility. The resulting visual identity doesn’t simply showcase our services—it tells a compelling story about who we are and the transformative partnerships we build with our clients.

Website Current State
https://digital.protiviti.com/

Website Future State
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ILLUSTRATIONS