Virtual Vision Center
CREATIVE DIRECTOR
PROJECT
Design and develop an interactive digital experience that showcases McKesson’s diverse and complex customer segments and solution offerings in an engaging, intuitive format.
SOLUTION
Wofking with my team, we created the Virtual Vision Center, an immersive isometric environment that allows users to explore McKesson’s complete portfolio through interactive navigation. Each customer segment is visually represented within a cohesive digital world, enabling users to discover tailored solutions through self-guided exploration. The intuitive design and comprehensive content proved so effective that the experience has evolved beyond its original marketing purpose to serve as a core onboarding tool for new employees, demonstrating its value in communicating complex business offerings with clarity and engagement.
