McKesson Training Video Series

BRANDING, CREATIVE DIRECTOR

PROJECT
Modernize brand training delivery by creating a comprehensive video series accessible to internal teams, agency partners, and new hires, replacing repetitive in-person sessions with scalable, on-demand learning resources.

SOLUTION
I developed and produced a modular brand training video series designed for flexible consumption and broad distribution. The content was strategically structured to integrate seamlessly into our marketing curriculum while serving as a foundational resource for new hire onboarding. This shift from live training to on-demand video not only increased accessibility and consistency in brand education but also freed internal resources while ensuring all stakeholders—from employees to external agency partners—receive the same high-quality brand guidance at their convenience.